Have you ever seen Home Depot's Vine profile? They've been posting short animated videos on their Vine account for some time now with promotions, quick tips, and other campaigns - and people know them for it. Adding animated GIFs to tweets opens up a new world of content marketing opportunities on Twitter. How and why would I use them for marketing on Twitter?"įor many reasons, actually. You might be thinking to yourself, "Animated GIFs are cute, but they're kind of silly. (As you can see in Twitter's example above, this means you should avoid a white background in your animated GIF.) Why Marketers Should Care The white "play" button on the GIF indicates to users that it's animated, not just a still image. The GIF won't animate automatically in your News Feed, but all users have to do is click on the GIF for it to play right in the feed - no new window has to be opened up. Starting today, you can share and view animated GIFs on, Android and iPhone.
The announcement was made in a tweet from Twitter's Support team - and, appropriately, it included an animated GIF.
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